Today, while I was up to my neck in the gubbins of an uncooperative database server, the pre-purchase program for WoD went live. A few things of note:
- The cost of the pre-purchase1 will be $70.00.
- We have context for a release date, and this is unprecedented this far out from the actual release – Blizz tends to play close to the vest. To wit: "Before 12/20/2014", or, "Fall 2012", which frames it as Sep-Dec 2014.
- The cost of a level 90 boost is, indeed, $60.00. I am not surprise.
I am also not surprised at the release date itself – somebody once asked me if I expected everyone to wait several months for new content, and my answer was that basically I’m just saying that that’s when I think it’s going to be. New expansions have traditionally been released in the 4Q time frame, with one exception2 .
I realize that Blizz have said that they "want" to iterate more frequently, but "want" isn’t "can do", and they have a lousy record for being able to accomplish what they "want" to do unless it brings money to the table. Hiss invective at me all you want, but it’s an observation that’s pretty well bankable at this point. It just is.
I’m sure3 that Blizz knows that this will probably mark a pretty drastic bleed-off of subs for the summer months. Too many people are bored with with SoO content already, and even more are fed up with Timeless Isle4. There are too many opportunities for enjoyment out there that do NOT require endless grinding on old content. I hate to say it, but I’m pretty sure they’re about to take a hit, and I’m pretty sure they’re not deluded enough to not expect it.
(I also have a very strong suspicion that they weren’t planning on it being this long when they announced WoD, but they’ve revised deadlines.)
I know a lot of people that are going to be very disheartened by this announcement’s implications. I’m not too happy about it myself, but at least I have the familiar embrace of low expectations to fall back on. Sadly, I think I have to fall back into that a bit too much. A premier software company can afford the resources to eliminate this kind of recurring disappointment. But it has to have the will to do so.
"Want" isn’t will.