From the desk of Mike Morhaime:
Dear members of the Blizzard community,
I have read your feedback and comments about this year’s BlizzCon, and I have also read the feedback to the apology from Level 90 Elite Tauren Chieftain. I’d like to respond to some of your feedback here.
As president of Blizzard, I take full responsibility for everything that occurs at BlizzCon.
It was shortsighted and insensitive to use the video at all, even in censored form. The language used in the original version, including the slurs and use of sexual orientation as an insult, is not acceptable, period. We realize now that having even an edited version at the show was counter to the standards we try to maintain in our forums and in our games. Doing so was an error in judgment, and we regret it.
The bottom line is we deeply apologize for our mistakes and for hurting or offending anyone. We want you to have fun at our events, and we want everyone to feel welcome. We’re proud to be part of a huge and diverse community, and I am proud that so many aspects of the community are represented within Blizzard itself.
As a leader of Blizzard, and a member of the band, I truly hope you will accept my humblest apology.
– Mike Morhaime
President, Blizzard Entertainment
Okay, first of all? I’m glad that Mike had the gumption to step up and accept so clearly WHAT was wrong and WHO was responsible. Oh, not just him, but in general, BLIZZARD screwed up, not the players that were there being offended, or the players who later became offended second-handedly. Well done, that’s what should have been said in the first place, and the sort of person that needed to be saying it1.
Sadly, one of the first comments after that (on the BB) kinda indicates the challenge.
Glad to see an official apology. Now maybe the forums can stop being flooded by new threads about it every 2 seconds >_>
Yeah, see, for a lot of people, the problem wasn’t Blizzard’s monumental insensitivity to, well, people. It’s that it was taking away from the crucial debate of whether Pandaren are worth ragequitting over or not, and so forth.
Time will tell.
Maybe after this email went out, Morhaime had an all-hands meeting and laid it out for everyone – "This can’t happen again, we need to be more responsible, from the top on down, and over the next few months there will be training and other activities to help everyone accomplish this."
Or maybe he went and had a beer with Corpsegrinder et al and apologized to them for having to put up with such an ordeal, jammed with them a little bit, and partied all night in a most death-metally way.
I do feel we will revisit this issue again, in a similar guise, multiple times. People in that state of mind really do take a while to get with the program, if they ever do.
In the meantime, I’m putting Blizzard on Double-Secret Probation and carrying on with the daily grind that is life.
- Sorry, Bashiok, but that sort of command-level screwup requires the captain of the ship to take one for the team, not the third mate’s assistant. [↩]