Apple Cider Mage has this observation about the new Chuck Norris commercial.
Last night, Blizzard debuted another one of their celebrity ad spots during a football game. It featured Chuck Norris, of eponymous joke fame, with a fairly annoying and offensive Asian stereotype voice-over, running around beating people up as a melee hunter. Funny, right?
Eh, maybe not as funny as I imagined. Why is that, you ask? Probably because Chuck Norris has publically gone on record espousing many views that are fairly bigoted. Like that schools should feature a more conservative agenda, Day of Silence shouldn’t be held, and other such fun ideas like how he dislikes Roe vs. Wade. The fact that these links from his own blog and various websites go back a couple years shows a progression of ideas that he is free to express, but are not exactly friendly towards a particular segment of the possible World of Warcraft population.
The first comment on that post accuses her of, basically, being oversensitive to the issue. I don’t agree.
Let’s set the wayback machine to Blizzcon. Didn’t we just go through the same exact thing? The only difference that I can see right now is that the leading lights of Blizzard weren’t onstage humping his leg like they were with "Corpsegrinder".
Yes, I totally went there and compared Chuck Norris with some obscure bunch of punks wearing black lip gloss, eye liner, and bicycle chains. And it felt good.
I’m a little hesitant to just jump on that bus, though, because I have such a strong personal dislike for Chuck Norris. The dark, seething hatred I feel for his opinions is unmatched by anything short of my loathing for the song Sunglasses At Night. So, I feel I have a bit of baggage, a bias of sorts, and felt that maybe that colored my impression of anything that has his name attached.
And yet, I will happily participate in a round of Chuck Norris jokes because, really, that Chuck Norris has become a punch line, rather than an actual person. A mental bias, if you will, that allows me to sleep at night.1
But I digress. The upshot is; Chuck Norris is a gay-bashing walking talking hate machine that happens to have gained a following by virtue of wrapping himself in a flag and appealing to the baser urges of his audience, which is exactly the same as Corpsegrinder minus the popularity, flag, and hygiene.
Listen, Blizz, I understand you just wanna have a little fun with our in-game culture and find crossovers with the greater popular culture landscape to exploit. I dig that. But if you’re wanting to retain the business of the LGBT-friendly WoW community, which is quite sizable, you have to pull your collective heads out of your asses and vet your spokespersons. I mean it. Don’t make me pull this blog over.
I’m just waiting for Samwise to bleat "but it was all in fun, guyyyys!"
Party on, Wayne.
- Fortunately, Yetimus has become the de facto stand in for Chuck Norris, so things have improved in that regard. [↩]