Archive for the “Cashey Money” Category

If you follow one of the WoW token price trackers such as @WoWTokens on Twitter, you may have noticed a couple of things.

First of all, the WoW Token went on sale in Europe today1. It started at 35,000 gp and peaked at 45,000 gp before it started to taper off.

Seeing it peak at 45K, I mentioned in conversation how it was obvious that there was a surge that would probably repeat on a monthly cycle once things stabilized – people that bought the token and activated it today will no doubt need to buy a new one in 30 days or so. 

Having made that observation, I thought it might be a good idea to get my next token somewhere after 15 days had passed, when theoretically the prices for US tokens will bottom out.

They were 21K at the start of the day, but once the buying frenzy started on the EU servers, a curious thing happened.

US token prices started to inch up, at roughly the same time that the EU tokens went on sale.

What’s one got to do with the other? Well, here’s my theory.

The data suggests – but in no wise confirms – that US token buyers are seeing the EU price curve and drawing the same conclusions as I have, only they’re taking action now rather than waiting for another 10 or so days.  And so, the US prices are going up. We’re up to 22K from 21K after 14 hours.

I’m going to stick to my plan and wait to my halfway mark, and not buy until I see the first uptick after that. With over 2Mil gold in the bank, I don’t really need to be super-cautious in my purchasing decisions, but it could mean the difference between 10 years of free gaming, and 12.

Not sure what I’m looking at, but it’s kind of fun to poke at it to see what it does.

  1. Well, technically yesterday. []

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Today there were two significant announcements.

  1. Patch 6.1.2 is live on March 24 (tomorrow).
  2. The WoW token will be $20.00

If you’re not familiar with the WoW token, it is a token that you can buy from Blizz that can then be sold on the AH. It is, essentially, a means of turning Dollars or EUs or whatever into gold on Azeroth.

Blizz has further said that WoW tokens will sell on an exchange that spans all realms, not just your normal battlegroup set of realms.

Blizz has further stated that they will set the starting bid for that token.

What they have not stated is what that starting bid will be.

I await with bated1 breath for that announcement.

  1. Not “baited”, you bastards. []

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With the dissemination of the WoW 6.0.2 PTR patch notes, we now have a first good idea as to what the glyph landscape will look like post-Warlords.

In this first round, we are informed that some glyphs will now become known inherently as you achieve certain levels in-game. In other words, you won’t have to buy a glyph off the AH or make it or have it made in order to learn that glyph. Good news for everyone else, bad news for us.

We made several improvements to the Glyph system. While leveling, characters unlock Glyph slots at several specific levels. However, in order to get glyphs, characters need to visit an Auction House (and potentially pay way more gold than an average character of that level has yet), or know a Scribe from which to request them. To solve this, we’ve made characters learn some Glyphs automatically as they level. Additionally, we now have the ability to make some glyphs exclusive with each other, or require specific specializations.


What this means for you is that all the glyphs in this list will potentially be turned into something called a Charred Glyph. These are worth exactly 50s when the patch drops – which is a pretty good deal considering what you can currently vendor a glyph. for something around 14s.

There’s a far shorter list of glyphs which have an uncertain future. To be honest, this could be a data mining error on WoWHead. Some – according to WoWHead – remain untouched, while some of them just … go away.

My methodology here was simple. I took the list from Blizz, looked them up on WoWHead noted the ID of the glyph, then looked it up on the Beta WoWHead. Easy enough. If you see a flaw in that logic, act accordingly.

So here’s the plan.

  1. Fire sale the glyphs on the list of those going away when the patch drops, stopping at 50s + auction fees.  If the price drops below that threshold, stash the glyphs and sell them for 50s apiece when 6.0.2 drops.
  2. Glyphs on the ‘uncertain’ list will probably go the same route … so it’s probably safe to follow option 1 with them as well. But if you feel that WoWHead is more reliable than Blizzard in this regard, by all means, set them aside or just keep them in your sale rotation, business as usual.

Here’s a couple of lists for you.

Glyphs turning to Charred Glyph

  • Alabaster Shield
  • Ambush
  • Avenging Wrath,
  • Black Ice
  • Blink
  • Bloodthirst
  • Breath of Fire
  • Bull Rush
  • Cat Form
  • Cheap Shot
  • Chimera Shot
  • Dash
  • Dazing Shield
  • Deadly Momentum
  • Death and Decay
  • Death Grip
  • Demon Training
  • Denounce
  • Dispersion
  • Divine Storm
  • Double Jeopardy
  • Drain Life
  • Ember Tap
  • Enraged Speed
  • Entangling Roots
  • Eternal Earth
  • Fade
  • Fae Silence
  • Faerie Fire
  • Fear
  • Ferocious Bite
  • Final Wrath
  • Fists of Fury
  • Flame Shock
  • Flash of Light
  • Fortuitous Spheres
  • Frost Nova
  • Frost Shock
  • Frostfire Bolt
  • Gag Order
  • Healing Touch
  • Healing Wave
  • Healthstone
  • Holy Fire
  • Levitate
  • Liberation
  • Light of Dawn
  • Lightning Shield
  • Long Charge
  • Mana Tea
  • Master Shapeshifter
  • Maul
  • Mending
  • Might of Ursoc
  • Mind Blast
  • Misdirection
  • Nature’s Grasp
  • Omens
  • Pathfinding
  • Penance
  • Polymorph
  • Rapid Rolling
  • Rebirth
  • Recuperate
  • Reflective Shield
  • Rejuvenation
  • Renew
  • Savagery
  • Shield Wall
  • Shifting Presences
  • Siphon Life
  • Slow
  • Smite
  • Spinning Crane Kick
  • Spiritwalker’s Grace
  • Stealth
  • Templar’s Verdict
  • the Executor
  • Thunder
  • Unholy Command

Glyphs with Uncertain Futures

  • Harsh Words
  • Totemic Recall
  • Victory Roll
  • Victory Rush
  • Water Elemental
  • Word of Glory

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Today we learned that The Undermine Journal is closing shop. at the end of July.  The first thing you should know is this.


Yes, The Undermine Journal plus its excellent site-specific addon are excellent tools when used with addons such as, say, TradeskillMaster.  And thus, yes, if you rely on this combination to drive your pricing needs, you’re totally screwed.

But maybe not. There are alternatives.

Alternative: suffer

You can just call it quits.  Frankly, Clan Grimmtooth is close to 2 Mil gold at this point, and I can’t see that we’ll go wanting ever again, even if I closed my final auction and vendor’d over 600 glyphs tomorrow.  But maybe you’re not that fortunate. Maybe you had a more aggressive, less successful sales strategy than myself. Maybe you’re still hungry.

Alternative: Manual Scans

You know, it takes me around an hour every day to clear my current auctions and repost them, collect de moniez, and send work orders to Illume for glyphs. I really don’t need to spend another hour idling on the AH using Auctioneer or Auctionator or whatever to scan the auction house for an hour.  I really don’t need that. But maybe you have the kind of job where you can log in via VPN and do so.  Lucky you. 

The rest of us are less fortunate.  However, using these tools to do an AH scan once a day is at least SOMETHING. I rarely update my TUJ-realm data more than once a day, for example. So, while onerous, using one of the classic AH addons to do the scanning is at least effective, if not pleasant.

Alternative: WoWuction

WoWuction.com1 is similar to TUJ but does not offer the convenience of the realm-specific addon for pricing information. What it DOES offer is a dataset that can be imported by TradeSkillMaster directly.  You will need to install the TSM Desktop app, have a TSM account (and a TSM app key derived thereof), but otherwise it’s not a lot different than what I already do with updating the TUJ realm-specific addon once a day before logging in.

There is the small matter of having to adjust your TSM auction settings to work with the new dataset, but that’s a one-time thing and after that, it’s back to making fat staxx.

Hope for the Best

As you may have read on TUJ, their fate is not entirely set in stone. They may find new hosting. They may be bought out and continue under new management. They may find some way to keep going.  The announcement is full of little trap doors that form escape clauses “just in case”.

I am not so much into this philosophy. I’d rather have a backup plan in place, ready to go, or maybe relegate TUJ to backup status and go full pelt into the unknown.

We have a couple of weeks, at least, to figure this out.

  1. Yes, that’s the way that is spelled. Not a typo. []

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I’ve been watching other servers merge get linked and I’ve been kind of curious as to how the linking affects their economy. Starting this Thursday, Alleria, a high-pop server (my home) is linking to Khadgar, a low-pop server.

Some of the comments I’ve seen from low-pop servers (and one medium-pop) indicate that there are lot of "makers" but very few "takers", keeping prices low and sales flat. Here on Alleria, even common commodities like herbs can sell out, prices can get a bit up there, and things generally do move.  Even at that, our prices on Alleria have been historically below the average for all realms1.

My own business has been brisk.  I generally can’t keep the shelves fully stocked, I’m always playing catch-up.  On average I pull in 25,000 GP a week. The glyph business has, surprisingly, remained a decent source of income, especially since Blizzcon2.

So what happens when Khadgar’s population gets to taste these waters? That … is the great unknown. Will they inundate us with an oversupply of all things? Will they be starved for goods? Will my counterpart on Khadgar be a total jerk, intent on driving me out of business?3

It’s all, at this point, rather exciting, from a glyph market geek point of view. My *hopes* are that it will be positive.  I might even get to bring some glyphs out of retirement if prices pick up. But even if it goes the other way, I could take at least 25-50% market depression and still get along fine.

In a few days I’ll follow up, allowing things to stabilize – probably after the weekend.

  1. Thanks, TUJ Realm-specific addon! []
  2. I guess peeps are genuinely excited by things to come. []
  3. For the record, that’s been tried before. Go for it. I am Asia. Bring the land war. []

Comments 6 Comments »

So, as posted on the EU community website, Cosmetic helms are now for sale in the cash shop Blizzard Store. And if you’re into gaudy, they’re not bad.

First of all: 15 US dollars1 is not a microtransaction. I don’t care what your favorite omnibus WoW website says, I don’t care what your favorite MMO forum site says.  The cost of a month’s game time is not a microtransaction. So don’t call it that, and we’ll get along fine.2

Next item: will it affect the game at all?  I can’t really see how, other than consuming precious frame rate.  Seriously, what would a 25-man raid look like with these on everyone?  Will a new Alliance battleground strat involve wearing these and lagging the Horde out?  Considering that it’s gotten zero beta time, these are actually kinda relevant questions. But I’m SURE they’ve gotten EXTENSIVE testing in-house3.

Item the third: when will this hit the US?  Days? Hours? Before this post goes up4Update:  I found out at 2 PM (two hours after publish) that they’re now available in the US.

Item the fourth: what next?  Will we see matching robes, shoulders, cloaks? And sidebar: will the WoW punditry also insist on calling those other items "microtransactions" if they cost 15 bucks5?

The big one: how long until we see pay-to-win items?  And does this indeed signal the final death rattle of WoW6?

that escalated quickly

Oops, sorry, accidentally plugged in to a forum.

The personal one: I’d almost buy the Firelord helm for Flora if she was into gaudy baubles. But in general none of this stuff speaks to my nature.  I seriously doubt that they’ll ever introduce a mog set that says "I work for a living" rather than "I’d like to think that I raid stuff you can’t even imagine."

The thoughtful one: It’s not just this stuff.  So much WoW raiding tier and its predecessor gear looks so hideous to me.  It’s covered with horns, and glitter, and flanges, and glitter, and orbs, and glitter, and ropey things, and glitter, and then they add glitter. SOME of the old vanilla tier stuff is okay7 but for the most part, Blizz is in love with its art department, and its art department all apparently majored in "Ming the Merciless’ Court Trappings".

You thought I was joking

But the thing is, they wouldn’t keep getting more ridiculous with every tier if it weren’t for the users wanting, or at least encouraging it. Those of us that want a more functional approach to awesomeness are not as vocal or as profitable.

I am very much of the opinion that awesomeness is not a function of frills and special effects.  The most iconic weapons are often very much, shall we say, to the point.

Anduril, Flame of the West

Rather than …

I blame Cloud

Maybe Ming wasn’t at fault after all. :)

If you can’t please everyone, the best you can do is give them choices, and that’s where mogging came in in the first place. You may recall my own mogging preferences are somewhat more functional than what my armor actually looks like8. And there are others that go the other way – well, I can certainly see the attraction of some Ulduar and Icecrown gear.

The Cheap One: What I would love to see with this sort of throwaway mog fodder is for it to (also) be sold for in-game currency of some sort, especially near the end of an expansion when people have piles of tokens and nothing to blow them on.  It would be a great JP dump, or Greater Tokens, or Halfhill Tokens, or what have you.

An even better approach would be to (a) make the items purchasable for a new special token type, (b) make it so you could buy that token in the cash shop (e.g.Neverwinter Zen), and (3) then also make that token purchasable for varying amounts of other in-game tokens, such as JP, Darkmoon tokens, etc.  That way, if one particular faction grind was "your thang", then you could, oh, I dunno, enjoy yourself while playing a game.

Because here’s the bottom line for me: they could make the perfect Hunter garb of all time available, and I’d not buy it for cash, not ever. I’m paying that much a month already.  I’m not even sure I’d pay for it if it was F2P.   Virtual items are pretty much gone as soon as you stop playing the game.  Game time, for all its ephemeral nature, gives you a month’s worth of enjoyment, whereas a hat isn’t even usable unless you pay more money.

But I might grind for it.

The Final One: The Godmother over at Alt:ernative had an interesting thought (or a dozen) about the cash shop9, one which was the sale of armor dyes.  I do want armor dyes.  I especially want one like the one in Diablo III that makes your shoulder pieces go away. But I categorically do not want them to be part of the cash shop.  Special colors? Possible.  In general?  Not.  It might be close to a deal-breaker for me, a last sign of cynical money-grubbing from a company that swore up and down that Activision wouldn’t do that to it.  I can only swallow so much hypocrisy, and that would probably mark the high water10 line.

Doing so would also eliminate one of the potential fun elements in-game: making of dyes.  I personally think this would be a great product for Scribes to make11 since they already have all sorts of dyes in the bank.  I think it would be great if they managed to exploit ALL of the herbs from Peacebloom to Golden Lotus to make different armor dyes.  They could just keep adding different shades of dye as new herbs came into being.  Heck, Ghost Mushrooms would be perfect for making armor invisible!12

I kind of doubt that will happen, though. I could be wrong, but they seem to be pushing down hard on the crafting game, and it’s starting to look like there is either a paradigm shift about to happen, or they’re starting to dismantle crafting as an mainstream part of the game. Certainly, it has problems.

It’ll be interesting to see where this goes.  At least the potential cash mounts will give us more people to admire as they preen on the bank steps and RP walk around Stormwind.


Or something.

  1. That’s 12 Euro on this date. []
  2. We are straying dangerously into pet peeve territory, yes? []
  3. Kaff kaff /points at Theramore []
  4. Looks like: "no". []
  5. My money is on "yes". []
  6. I’m out of sarcasm tags, so use your "imagination". []
  7. Though that Rogue helm that looks like a respirator mask is just stupid. []
  8. I mean, if I was wearing my tier gear, you wouldn’t be able to see my head, even with the helm hidden! []
  9. She’s on a roll, folks. []
  10. Well, it looks like water from a distance. []
  11. I know, I know, just throw more money at them. []
  12. If they do this, seriously, I want a quarter for every game they sell. []

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As treasurer for the clan on the Alleria server, it is my job to disburse and otherwise account for all gold made by the team.  Our goal early on was to ensure a comfortable living wage for all alts in the clan, ensure nobody ever wanted for an enchant, mount, or training session when needed, and to someday reach the lofty goal of one million gold sovereigns.

one millyun

So, yeah, that’s a thing.1

The addon that shows all the alts’ monies for us is, by the way, Broker_Currency, an LDB addon that manages a few things about currencies, such as showing them on the LDB display bar (ChocolateBar in this case), making a drop-down showing all of a particular currency type for all alts on the server, showing certain currencies when you have bags open, and so forth.  This isn’t just money, it’s also things like cooking awards, faction tokens, and so forth. Basically, if Blizz calls it a currency, you can display it in a number of ways for convenience.

We’re all very sad that the original Grimmtooth can’t be here to appreciate the moment. He started the project in WotLK, and would have appreciated its completion.  He’d also appreciate having access to a million gold since there is a sweeeeet gun that pops up on the BMAH, and he could really use it right now. Unfortunately, no way to transfer money between here and Azuremyst, so he’s going to have to work his dwarven butt off to get it.

There are many ways to 1000000 gold. Our approach was to run a glyph shop.  I did the gathering, when needed.  Illume did the crafting. Jasra handled sales of glyphs and all other items that we found, made, or otherwise acquired.  We went for slow and steady, and it has worked quite well. Nobody in the group wants for anything. And we still exceeded the goal, though not as quickly as expected.2

I’m not sure what we’ll do now. The Glyph Store thing has become its own little mini-game. Illume’s number-crunching on prices, availability, and sales patterns are absolutely fascinating. Things like, WHO IS KILLING THE MARKET?  Answer: look who wasn’t here when prices improved.  That sort of thing. Nothing that will help in a raid, but when somebody in guild chat says GEE MY LUCK ON MISTY PIGMENT SUCKS, it’s nice to be able to say, “Well, based on a sample of thousands of mills, all herbs except XXX have a less than 1-per-stack for that pigment. So focus on milling XXX.”3

We’ve been looking at the Enchanting market.  It’s a lot more volatile than glyphs.  But some of the enchants appear to bring some sweet rewards on the AH.

Tedious and boring details will be published when appropriate. Fairly warned be ye, say I.

  1. Don’t be fooled. “Grimmtooth” here is not the homicidal dwarf hunter we’ve all come to love.  He’s a baby gnome warlock that keeps the name from being taken should Grimm the First ever decide to return to his homeland. NOT that that’s been on his mind, but we like to keep our options open. []
  2. Sales fell by over 80% after that post.  But the bottom line is, it was still profitable. Just not headline-worthy. []
  3. Right now, XXX appears to be Desecrated Herb and Fool’s Cap.  Though I hasten to point out that WoWHead’s numbers are much higher for other herbs than actual results obtained during actual milling. []

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Since I posted my Dead Glyphs post, I’ve been busy selling off the soon to be dead.  And that in itself should convey everything that’s wrong with this picture.

Namely, that I’m able to actually sell them.

With less than eight weeks before the expansion hits, people are still buying glyphs that have no future! I can’t chalk this up to people putting in a last push on raiding, because those people are typically way past the point of needing to stock up on glyphs (they already have, to say).

In many cases, it’s taken deep discounting – but hey, I’ll take nine gold over five silver any day of the week.

But in others, I’ve seen obsolete glyphs go for several hundred gold. I’m not complaining. I’m glad for the cash. But I am extremely puzzled.

It is very, very tempting to keep the well-selling glyphs in stock. But I’m so far not giving in, and retiring any glyphs which I have managed to sell out of (soon to be discontinued ones that is).

The one thing that helps me keep my resolve is the knowledge that, when the market crashed into its pre-Panda slump, there was virtually no warning.  One day, things were fine. The next – buyers woke up, and most everything ceased selling, or required deep discounts to move.

Knowing that, I figure that there will be a similar crash for expiring glyphs.   And I intend to have as little in the bag I’m left holding as possible.

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I was cycling my mailbox, minding my own business.  I had just reposted all of the Inferno Inks I had made for the day (there’s virtually no money in making cards now, but leveling scriveners in a hurry still buy ink) and was pleased to see that they sold almost immediately.

I use TSM to automate posting of auctions based on a few simple rules. For ink, one of the rules is that if nobody else is selling, post at 75g per ink.  Someone will surely undercut, but there will be some decent profits on the race for the bottom.  Apparently, that’s what happened this day.

WIM popped a private tell up, some guy I never heard of before.

Noisy: 75 g per ink? Are you serious???

Hm. Rarely does somebody complain about pricing.

Me: I sell at market rates. Did you just buy all my Inferno Inks?

Noisy: Yeah, that was me.

Me: Were you wanting a refund?

Noisy: No …. I used them already.

Me: We’re done here.


Seriously, if you’re stupid enough to pay that much, don’t expect sympathy.  That’s why my buying is all done by hand. I recommend that for anyone that buys and sells mass quantities.

In this case, the guy just ate 5000g worth of Inferno Ink to make, I dunno, origami eggplants or something. That’s gotta hurt.  But I bet he’s more careful in the future.

Comments 3 Comments »

For the past year or more I’ve provided a steady and significant income to ten toons doing nothing more than selling Glyphs and Glyph-related Accessories.  I have done this without spending an excessive amount of time at it, and I have done so without being a cosmic jerk to everyone else on the market. The gains are modest by comparison to the "goblins" among us but they are gains despite the presence of such creatures.

There is no complex formula to memorize or fiddly process to follow.  It’s all a matter of good old common sense and old-timey business practices.

Without trying to force my precise methods on anyone, let me put down what the general principles are. You can follow through in whatever fashion you want.

First Principle: I am a shopkeeper

When a buyer approaches the auction house, it is often with trepidation that the item they wish to find won’t be there. My job is to ensure that when someone comes to buy a glyph, one of mine is there to be bought. I may have been undercut, but with 430ish glyph types out there, the odds are pretty good that I’ll have something they want at the price they’re willing to pay.

shopkeeperThis is all about opportunity. A customer provides an opportunity to fulfill a need. Your job as a shopkeeper is to ensure that you can fulfill that need.

Practically every specialty shop I have been in sticks to a specific type of product and/or service, but within that narrow confine, covers all the bases.  Big*Mart may carry camping tents, but only Camping Equipment World carries tents in fifteen different sizes, from fifty makers, all the time.  My job is to be the Camping Equipment World of glyphs.

This means inventory

inventoryA shopkeeper doesn’t generally have five items in the front window and make everything else to spec. They maintain an inventory of items to sell1.

This means a couple of things to me and you.  First it means that you need to know what the possibilities are – what kind of glyphs exist in the first place? And secondly – and more importantly – it means you need to keep track of what you have on hand at any given time.

The main reason for the latter is that you don’t want to tie up assets in stuff that won’t sell – but you also want to make sure that stuff that DOES sell is always available to your customer.

I’m afraid some effort is required at this point.

How you go about this is up to you.  I have a spreadsheet on Google Docs that I use to track average sale price, inventory levels, item status (available, stocked, warehoused), and so forth. There are many other tools available for this, but this was the weapon I chose.  There may even be in-game tools for this.  Or you might choose an old fashioned bound ledger2.  Up to the individual.

At any rate, when an item sells, you decrease inventory. As you create replacements, they get noted, too. All you need to do now is figure out what the right levels are.

This is a difficult subject. Different servers have different demands, and things tend to move in cycles.  I’ve seen glyphs that didn’t sell for months suddenly fly off the shelves, then cool off just as quickly.

My own personal practice is to keep two of every glyph in stock at all times. For items that sell faster, three may be more appropriate, but you have GOT to know the market before you run the risk of overstocking, and since I check things once a day there is very little down time even if I sell out on an item.

Getting stocked up

Developing an inventory in the first place will more than likely be a drain on the coffers, if you buy your materials.  Most dealers will need to take time to develop inventory slowly.  But choosing the wrong items will likely result in bankruptcy.  So, choosing your initial stock is important.

There are many tools out there to help out with this – such as The Undermine Journal – but be aware of what they represent. Most, if not all, of these tools use the WoW Armory Auction House feed to access AH information periodically. That feed, however, does not offer real sales data, last I looked. It offers data on what was posted, and what was no longer posted, but it does not indicate if an item disappeared because it was bought, because it expired, or because it was cancelled. Without that information, the best these tools can offer is a guess, which some of them do attempt.

solid_seller A fair approximation can be gained from the average post price of an item over two weeks’ period. Such an item with a lot of activity and a fairly flat price curve is probably a reliable seller.  An item with a steep sawtooth sales curve (starts out high, drops off rapidly) is probably moving nowhere and all the activity is due to constant undercutting. Items that sell quickly rarely see a lot of undercutting.

Sawtooth_with_reset You can use tools like this to glean, say, the top 20 items and then work your way down. This way you get some income to fund your subsequent stocking operation.

Yes, there is risk here in that a price is inflated due to artificial manipulation, but since you’re going to make at least one of everything anyway, just view that as an advance copy and move on.

The Supply Chain

whiptail Where you get your glyphs is largely up to you.  In my case, I actually make the glyphs, but I purchase my raw materials.  But, if you have the time, gathering your own mats and milling them is a lot more profitable, by many orders of magnitude.

However, a lively glyph market will support a vendor that buys supplies off the auction house. You just have to know what to buy and when.  On my server, for example, Whiptail is generally as cheap as Cinderbloom and Stormvine, with a significantly higher yield per stack.

A really lively market will pretty much require you to at least supplement your supply chain with bought materials. On my server, I generally go through twelve to twenty-four stacks of Whiptail per day, usually in excess of twenty. Unless you give up a significant amount of your time to gathering, there’s no way you can keep up with that sort of demand on your own.

If you choose to buy your glyphs straight up for resale, then your margins are going to be even thinner, and you will need to account for supply costs in a lot more detail. That will also require a LOT more of your time.

Keep the good stuff up front

storefront With over 430 types of glyph to sell, just moving and posting them can eat a significant chunk of time. This is why I have a three-tier inventory.  Tier 1 is the stuff that sells. Tier 2 is the stuff that usually sells but isn’t right now. And Tier 3 is for the stuff that rarely, if ever, sells.

Tier 1 I always keep in stock, two items at a time.

Tier 2 generally gets rotated out of stock for a week, then gets brought back in. The price levels have probably reset3 so it’ll probably move back into Tier 1.

Tier 3 items go into a virtual warehouse, where they sit for a few weeks before being popped into circulation again. I almost always break these out during special events, such as holidays or content patches when a lot of people show up needing a lot of things that normally don’t move.

Now, what you call "selling" is up for debate. Currently, I determine that any glyph that doesn’t sell for at least 25g needs to go to Tier 2 for a week, and if it doesn’t sell for ten weeks in a row, it goes into a warehouse.

Due to undercutting, the "average" price an item brings in is highly questionable, since it varies depending on which part of the sawtooth you’re on. Therefore it is better to establish a minimum, below which you aren’t going to waste time on it.

Don’t sweat the goblins

gobbos! I read, every week, posts by people that appear almost fixated on undercutting.  Gotta be the lowest price for an item or it’s the end of the world, or something to that effect.

There’s always a "goblin" – real or wannabee, doesn’t matter – out there undercutting something. Can’t get away from it.  You can either engage in a long, wasteful, elaborate "war" with this individual (or – horrors! – a bot), or you can ignore him or her and work to alleviate the impact of such activities.

With 430ish glyphs on the market, you buy assurance through quantity. You will get undercut somewhere, but you won’t get undercut EVERYWHERE at ALL THE TIMES.

The proof is in the pudding. On a well-populated server with an active AH ecosystem, products sell every day, easily. Maybe I miss a few opportunities by not obsessing over The Other Guy, but then, he’s not my customer. My customer pays the bills, not that goblin dude.

Tools for the times

tools I will be first to say it: without tools, this process would be impossible. I’d be doing nothing but getting glyphs made and posting them, every day. Call that a game if you want, but I call it a job. A boring, soul-destroying job.

So, having the right tools for the job is important!

I am going to take off my hipster glasses and gladly join the throng of people that recommend Trade Skill Master (TSM). I use two of its modules primarily to get things done, and a third for non-related activities4.  The Posting tool moves items from your bag to the AH quickly; the destroy tool takes a lot of pain out of milling herbs.

Advanced Trade Skill Window or Skillet can be used to set up queues for making glyphs (the former has a better feature set but the latter seems more reliable).  This, also, is a massive time saver.

Gathering tools like Gathermate 2 and Routes help organize your foraging expeditions.

Postal will help you process mail en masse, moving glyphs to your bags and cash to your bank. There’s also a TSM module for the mailbox, but I haven’t used it.

Google Docs will provide you with free tools to organize your data and find holes to fill and bumps to sand off.

Do be cautious of the more automated tools, though. Understand your market and train the tool to work properly within it.  For example, I posted all my auctions by hand for weeks before letting TSM take over the job, by which time I was aware of the peculiarities of my market and either didn’t care, or developed a process to deal with it.

The most important tool is between your ears

brain And that brings me to the point that, regardless of what process you develop, what tools you use, or how you deal with adverse situations, the most important things you bring to the table are your heart and mind. If you engage in practices that are a little seedy, expect others to follow suit. If you play the game honestly and fairly, however – you’ll get by just fine.

Above all, keep your eyes open.  For opportunities, trends, potential issues.  Gather what data you need to make it possible.  Don’t rely on tools to drive the whole thing. Keep your hand on the wheel at all times.

Room for improvement

The whole "working as a storefront" process is not without failings. Some are inherent, some can be improved.

I’m bothered by having to put items in warehouse, for example. That makes it impossible to make all things available at all times.  Unfortunately, the AH doesn’t facilitate the customer doing the equivalent of walking up to the counter and inquiring about a rare glyph that isn’t out front.  And NOT warehousing things just eats up too much time and bag space.

The other thing that doesn’t get captured well is sales frequency per item, in my current process.  I don’t record when I sold an item; I don’t even have a database, and that’s what you’d need.  I wanted to do this earlier in the process but eventually arrived at the conclusion that if I have everything up at all times, who cares about when it sells the best?  I’ll be there anyway.  But that does run the risk that the item is currently warehoused.

My current process is also very dependent on me personally catching all the details for sales, etc. Sometimes I forget to record a sale and my inventory gets skewed badly because of it. I live in fear of NOT documenting a sale twice in a row, meaning I’d have no items for sale, and no reason to make more when I looked at my inventory. My next step in that regard is to make a tool that will record each for me into a text file or something, but that’s for another time.

Glyph-Related Accessories

volcanoA while back I read on WoW Insider the advice of their goblin advisor regarding the selling of Darkmoon card decks. and the like. At the time it was very good advice, as many of the Darkmoon cards were BiS for several classes. But a week or so later, a new content patch dropped, and they were immediately trumped by the next tier’s trinkets, for the most part.

The upshot is this: Darkmoon cards – and the entry-level relics we can make – really aren’t as profitable as they used to be, not with so many good endgame items available through LFD and LFR.  So, don’t build your business around them. It won’t work out all that well.

While there is still a very minute market for the very patient, don’t expect to see them flying off the shelves.

In fact, after close analysis, you may find that selling Embers or Ink will be more profitable than selling the cards they create.

And that’s pretty much all I’m going to say on this part of the market.

Does this work for other markets?

In a few weeks we’re going to move into the Enchanting market once again. Jas was doing that for a while, and it was tedious and dreary.  Now that I’ve got a new system, though, She’ll be trying her hand at that and see how it works out.

The BIG question mark in all this is Mists of Panderia. With an overhaul to both abilities and talents, how will glyphs be handled? You can bet that I’m watching that like a hawk!

  1. The Internet does change those rules a bit, but let’s pretend it doesn’t exist on Azeroth and see where that takes us. []
  2. This does have a certain romantic appeal, I confess. Especially if I get to use a fountain pen. []
  3. I mentioned earlier how posting prices have a sawtooth pattern to them as they get undercut from a high price to a low price. This happens to Tier 1 items as well as Tier 2.  Eventually the price bottoms out, at which point everyone withdraws. The next posting will be again at a high price, and we start all over again. []
  4. Basically, the AH buying tool is handy for finding bargains to resell, but I use it minimally because the glyph market is just too busy! []

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